Public Relations

Public Relations is simply a matter of establishing and maintaining goodwill. It is telling the general public of the value of the American Legion Auxiliary to the community and the country. Public Relations covers every kind of communication from personal contact in casual conversation, to speakers, and to carefully prepared news releases for the media. Social Media has become an important component of PR. It is not a complicated job, but it is a vitally important one. It is a job for every member of the Auxiliary as well as the Public Relations Committee.